Studies have shown that having plant — real or fake — in homes improves mental health. Therefore, everyone should have them! The demographic that seemed the least likely to buy silk flowers was the young single male (bachelors). Target is launching the "Faux Real Bro" 360 campaign to appeal to the bachelor demographic while humorously poking fun at the bachelor stereotype.
Ambient Ad where people could put themselves in the environment and take selfies to post on social media — using hashtag #Fauxrealbro
All posts with hashtag would land on the Fauxrealbro_Target page.