In all my years living, until my senior year of college, I had never heard of The Mushroom Council. In a collaborative event this 360 ad campaign plans to change that by bringing awareness to the Mushroom Council’s latest proposal, “The Blend”. Various social media posts, quizzes, and competitions were generated to get millennials involved and informed. The campaign “All Backgrounds—no Borders” gives the Mushroom Council a platform to reach a younger audience and speak up for cultural diversity.
Project Partners: Emily Hartung and Kevin Sninsky.